Tim Walker invited Natanya Anderson and myself to join him on a social media panel at the Association for University Business and Economic Research conference held at the Driskoll Hotel. Here is the full audio and a few pics. I posted a few more at Flickr, and I recorded the audio: Tim Walker’s Social Media Panel.mp3
Tim Walker, Natanya Anderson, and Jason Molin at the Driskill
Our blurry audience
Tim asked me to speak to “INSTITUTIONAL CHALLENGES — some practical pointers about how social media plays out in a university / institutional setting” and here is the outline I prepared.
Openings
- We started a year after we discussed starting, waiting for right people, prototype
- I started with those that got it, wanted to do it, were already. Still looking for the eagerly engaged.
- My sell was based on current communications failures, newsletters and site overburdened
- Pitched as: make it easier on your audience and yourselves, communicate more efficiently
Pitch
- Our newsletters are too much, basically SPAM
- Our site (and Web team) are overburdened with ‘bulletin board” info (and little strategy, audience focus)
- Even our school news blog can’t publish everybody’s local news…you need a direct publishing method
Effect
- Our newsletters are more weekly headlines
- Our audience can ‘follow’ us in a variety of ways
- They can comment on the blog and respond to our Twitter or FB accounts
- Our Web stewards have control over local news
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